Crystal Light Liquid
Explore a new world of flavor customization
For over 3 decades the public knew Crystal Light only as a powered flavored beverage mix. Well those days are behind us and Crystal Light has joined the liquid movement in full force with six new robust liquid flavors.
Using intelligent and adaptive design, the liquid site was hand crafted to capture the vibrancy and excitement of this new product and these six new flavors. A brand forward experience that brings each new flavor to life with a custom handcrafted Flavorworld adventure, while demonstrating product use, driving consumers to in-market sampling opportunities, suggesting custom crafted recipes and jump starting the social conversation about this exciting new product.
